Less waste, fresher stock
Access richer product and batch context — including expiry where available — to prevent unsold or spoiled goods.
Next Gen Barcodes / Retailers
Next Generation at point of sale
Current barcodes deliver limited information. Next Gen barcodes carry far more — including product detail and web connection — whilst still going ‘beep’ at POS.
Industry goal: Next Gen barcodes at retail POS globally by the end of 2027 (GS1 Project Sunrise).
Made for modern retail
Retail isn’t static. Fast-paced stores need automation, less friction, and real-time data for real-time decisions. Next Gen barcodes support that — but only when brand-source data is structured and reliable.
Industry has set a goal to enable GS1-powered Next Gen barcodes at retail POS worldwide by the end of 2027, in addition to existing barcodes.
ProductHub helps keep the brand-owned catalogue consistent so your POS and inventory systems can trust what a Next Gen scan returns.
What retailers gain
Protect margin
Identify products nearing expiry earlier and rotate inventory for maximum sell-through.
Faster operations
Speed stocktakes and restocking with real-time product data behind every scan.
Other Next Gen audiences
Brand owners
Connect with consumers beyond price lookup. Publish structured, trusted product data once — ready for Next Gen scans, retailers, and AI discovery.
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Solution providers
Retailers and brands are seeking partners who can deliver full-scale Next Gen — POS, inventory visibility, and GS1-aligned product data.
Read moreTalk about retail POS readiness
We help retailers understand what clean brand-source data means for Next Gen at the till.