Stand out as an innovator
Position your offer as cutting-edge tech that goes beyond traditional barcode lookup.
Next Gen Barcodes / Solution providers
Take your clients to the next generation
Current barcodes hold minimal data. Next Gen barcodes carry dynamic, actionable data — and leading retailers and brand owners are looking for partners who can deliver full-scale implementation.
Industry goal: Next Gen barcodes at retail POS globally by the end of 2027 (GS1 Project Sunrise).
Position your solution for Next Gen
Next Gen changes POS, inventory visibility, and consumer engagement. Partners who integrate against structured, GS1-aligned product data stand out as the ones who can deliver beyond a traditional barcode scan.
ProductHub provides the authoritative product layer that POS, PIM, and logistics tools can build on — so your clients are ready for the 2027 retail POS goal.
Solve retail pain points — stockouts, shrinkage, food safety, and checkout — by becoming part of a trusted data-backed Next Gen stack.
What solution providers gain
Solve real retail pain
Address stockouts, shrinkage, and food-safety workflows with richer scan data and source truth.
Demonstrate full-scale delivery
Show POS integration and real-time inventory visibility backed by authoritative product records.
Other Next Gen audiences
Brand owners
Connect with consumers beyond price lookup. Publish structured, trusted product data once — ready for Next Gen scans, retailers, and AI discovery.
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Retailers
Next Gen at POS needs richer, real-time product data. See how clean source data from brands supports inventory, expiry, and modern retail operations.
Read moreExplore a ProductHub partnership
Build Next Gen-ready solutions on structured GS1-aligned product data.